ROBIN SPECULAND Robin Speculand is the CEO of Bridges Business Consultancy Int, which specializes in making strategy come alive. His work has been featured on media channels such as the BBC Global, the Financial Times and various other TV, radio and business magazines. Based in Asia-Pacific since 1989, Robin and has lived and worked in the United Kingdom, USA, Australia, Macau and Hong Kong. Previously Citigroup's Regional Vice President for Corporate Bank, Asia Pacific., he assisted 13 countries in the region, where Citigroup has a corporate presence, to implement the global breakout strategy, based on Six Sigma and behaviour change. In 1994, Robin moved to Singapore to work as a consultant, at the invitation of the Service Quality (SQ) Centre, a joint venture between the Singapore Government and Singapore Airlines. He is now a permanent resident of Singapore. Robin is a graduate from the Asia Pacific MBA at the National University of Singapore and Manchester University in England. He is the founder and President of BRIM - Business Roundtable for Innovative Management, (a Singapore based think tank) and a founding member of Asia Speakers Association. He has worked with management teams from New Zealand to New York, Latin America to the United Kingdom and Africa to China. He is the author of "Bricks to Bridges - make your strategy come alive" and Turning It On - surefire business stories to ignite, excite and entertain". Robin is a specialist in the implementation of strategies in organisations.