CRM will be the key Business Strategy that will determine successful Banks and Financial Services Organization in the new millennium.

CRM technology is now being carefully weighed. And with more CRM options emerging every day and the CRM vendor marketplace in a constant state of change, choosing the best CRM solutions for Banking and Financial Services organizations is no easy task and a challenge to decision makers. For Banks and Financial Organizations just beginning a CRM initiative, or evaluating an existing one - CRM Summit 2003 will show the right approach to ensure successes from CRM initiatives and positive results from a well-aligned business and IT strategy.

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