Tarun Deo - Text 100
Synopsis:
In keeping with the evolution of the technology / Internet industry in the global market they has been a emergence of niche consultancy companies who offer cutting edge PR and consultancy skills and bring to the table a thorough understanding of the industry segments within which they operate. These consultancy firms work across international and regional markets and offer clients a wide range of SMART PR skill that help them in strategizing and implementing Public Relations campaigns that support and build on their marketing programs. Further by acting as an advisory and using key influencers within the media and industry as mediums to communicate key messages to relevant target audiences these firms play a critical role in helping companies achieve their corporate objectives.

Neeraj Roy - Hungama.com
Profile:
Neeraj is an MBA from Sydenham Institute of Management, having majored in Marketing. He completed his B.Com degree from the University of Allahabad, where he stood first and was awarded the Chancellor's Gold medal. Neeraj completed his schooling from St. Joseph's College, Nainital. Life before Hungama.com.

Neeraj was Vice President and Head of the Equities business with a local investment bank - Prime Securities Limited for over 4 years. Prior to that he was Marketing Manager-South Asia for the Taj Group of Hotels, where he started his career in 1990. He spent another 5 years with the Taj and it is here that his groundwork as a marketer was first set.

Probir Roy - Euro RSCG
Profile:
Probir Roy,is EURO RSCG WorldWide’s new Interactive company in India Chief Operating Officer (COO).EURO RSCG Interactive is the 8th largest new media brand worldwide.

He is involved in providing the overall business and technology leadership, and drive towards establishing the India operations of the Worldwide Company as a full service internet,web and technology solutions globally competitive ‘Center Of Excellence’. ‘Society’ magazine (March 2000 issue) recently referred to him as one of the “pioneers of internet technology deployment and Netvertising in the country”.EURO RSCG Interactive has established itself squarely and firmly in a very short time period as the premier new media solutions and services Co in this market space.

Shailendra Jit Singh - Jalva Media
Profile:
Prior to founding Jalva Media, Shailendra worked with Deloitte Consulting in their Telecommunications and Media Industry practice. He has worked on several leading edge Internet infrastructure projects including an IP Mediation project, where he architected one of the first QoS and usage-based IP billing solutions on a tier-1 Carrier network in the United States. Subsequently, he worked on architecting a web-based end-to-end DSL service provisioning and activation solution (The Deloitte Consulting e-Bus architecture) which integrated several industry leading products.

Shailendra has also worked on web-enabled calling card solutions (OSS/BSS solutions), call center related products (CRM), and sales force automation (SFA), etc. His role on these assignments has varied from application architecture to project management and from IT strategy to business relationship enhancement.

Synopsis:
4 What is Rich Media?
4 Rich Media Value Chain
4 What can Broadband content really do?
4 Are Broadband Content companies dying?
4 Is traditional content going to work?
4 What are the costs of streaming media? Is it viable?
4 Will anyone earn money?
4 What are the challenges with scaling content delivery?
4 How will broadband content be delivered over congested networks?
4 How will content be managed ?
4 Rich Media - the challenges for India (infrastructure, regulation, economies of scale, etc.)
4 Rich Media - the market for Indians (it is still lucrative; first mover advantage is critical)
4 What is the Roadmap for dot coms, Television networks, corporations, Production houses, Event Management companies, Radio stations, etc.
4 Summary
4 Interactive Session

Alok Kejriwal - contests2win.com
Profile:
After completing his schooling from Campion School and his Masters in Commerce from Sydenham College, Mumbai, Alok went on to join his family knitwear business (Hindustan Hosiery).

Within a short span of one and a half years, Alok has managed to acquire a registered user base of 1,75,000 Indian members for his site with 30,000 new members joining every month. The site has a high traffic rate, generating over 2.5 million page views per month. By revolutionising the traditional concept of contests, Alok, as team leader and CEO of contests2win has helped several leading corporates such as HLL, Walt Disney, MTV, International Distilleries, Godrej GE, Procter & Gamble, LG, Pepsi, Sony Music, Kellogg’s, DHL, Channel [V], Revlon, BPL, Bajaj Auto and ICICI amongst others to create contests which are brand involving, interactive, innovative & memorable. Alok Kejriwal, 31, firmly believes that the key to success lies in constant interaction, anticipating client’s requirements & needs and servicing clients at the speed of lightning! Today, Alok has a strong client base of more than 240 corporates.

Synopsis:
4 Marketing and content strategies for the new paradigm
4 Key proposition
4 The convergence of media will also drive the convergence of advertising & marketing agencies with media. Our business vision and success is driven by this conviction.
4 Marketing as it exists today
4 Brand advertising, as we know it today, rides on media and events

Kumud Goel - Jaldi.com
Profile:
Kumud Goel is co-promoter of JALDI.COM and Managing Director, KLG Systel Ltd. His role at JALDI.COM involves conceptualising the site and evolving its vision. He is mainly a creative consultant to the team providing ideas and concepts to drive the success of the newly formed company. Kumud through his company KLG Systel has been instrumental in setting up two other Internet portals - epcasia.com, a B2B E-commerce portal for projects in Asia and planetepc.com, a portal that focuses on providing collaborative project management system. Prior to joining KLG, Kumud has worked in a consulting role at Tata Consultancy Services, Price Waterhouse Coopers and S.R. Batliboi & Co. Kumud holds Bachelor of Commerce (H) degree from Delhi University and is a qualified Chartered Accountant. Kumud lives in Gurgaon, Haryana with his wife and 4 children.

Sudhir Loomba - Microsoft
Profile:
Electronics and Communication Engineer and PGDM from IIM, Lucknow (91 batch). Have been in the IT industry primarily in sales, marketing and business development roles focusing mostly on telecom and the emerging Internet industry. Working for Microsoft Corp. India as Account Manager - Internet for Network Solutions Group focusing on Service Providers in Internet space.

Jasminder Gulati - Microsoft
Profile:
Jasminder Gulati has over 7 years of experience in the software industry in various capacities and has been involved with both software projects and products. He has been with Microsoft for 3 years and has held various positions. His Current profile is as Program Manager, E-Commerce and is with the dotcom team at Microsoft India. He is involved in setting up Microsoft Internet strategy for the India and also for setting up e-business strategies for enterprise customers of Microsoft. His has also been, previously, Technical Evangelist for the Business Solutions Group at Microsoft and more recently as Consultant with the Microsoft Consulting Services (MCS). While with MCS he has been the project leader for some of the strategic E-Commerce projects/portals in India. Jasminder has an engineering degree in Computer Science and is an active member of the IETF and the W3C. His technical interests include Web-based computing, E/M-Commerce, Digital Libraries, SGML, XML, Knowledge Management, Artificial Intelligence and using intelligent agents on the web.

Vikram Wagh - Cheecoo Networks
Profile:
Experienced, technically qualified business professional with superior people skills. Skilled in business development through strategic planning and tactical execution. 13 years experience in multiple disciplines across a variety of industries of which 9 years are in starting and remote management of new ventures and expansions for established companies. Fluent in English, and 5 languages with excellent communication skills.

First Indian Internet start-up to establish an effective, customized channel between marketers and consumers. Built the company from concept through launch in teamwork with 2 other Co-Founders. Our team formulated and implemented strategies for product and service development, scaling of operations, publicity and launch. Negotiated with and received funding from top-notch investors. Supervised the design of the proprietary ‘persistent client’ front-end and the active database back-end built on industry standard software platforms.

Synopsis:
Domestic Internet advertising is projected to grow 100 per cent between 1999 and 2000 according to a recent study by the Centre for Media Studies

While the traditional media like press, radio, cinema and outdoor is set to slow down in its ad outlay share over a period of time, projections for the online advertising is on the rise.

The challenge for advertisers & website owners today is to maximise the creativity (on the web) that will justify their advertising and marketing investments.

Technology has made it possible today for advertisers to display their messages & reach out to the right audience through the medium of the Internet. Using very specific and relevant targeting parameters, the advertisers can reach the desired target audience.

Effective targeting enables users to get only those ads that are relevant and of potential interest to them, increasing the receptiveness of the communication. Since the impressions are delivered in a targeted manner, there is zero wastage of impressions.

Ken Trudel - Loral Cyberstar
Profile:
Ken Trudel has over 14 years of experience in the telecommunications and data communications industries. His experience spans a wide spectrum of communications technologies and applications from analog voice to broadband data. He has a solid technical background with over 10 years of engineering experience. Having seen both the manufacturers' and service provider's perspectives of the industry, he is well qualified to address the commercial aspects of developing and deploying leading edge technology. He has served over 5 years each with equipment manufacturers Premisys Communications and Gandalf Data. He is currently a Sales Director with Loral CyberStar, a satellite owner-operator and supplier of Internet and broadband data services. He has been based in Asia for over 10 years.

Synopsis:
Why do today's companies and organizations to use broadband multimedia services?

It's not just for Internet Access. Internet access is merely a means to an end. Broadband services are the vehicle for delivering high-impact visual / audio / graphical information. High-impact communications deliver messages with punch and sizzle. The goal is to captivate, inspire, and entertain audiences so they can absorb information quickly and accurately. In the ideal multimedia application, people are having so much fun that they don't realize they are learning new skills or data. Broadband services have become a turbo-charged communications medium for delivering product information, training and corporate communications. Using modern broadband networks, this medium can reach all persons in an organization quickly and efficiently and can deliver a consistent message to all members in an audience scattered around the globe. Better-informed staff can avoid costly mistakes, deliver new products to market faster, and implement new processes and policies. It also can be used as a tool to reduce staff turnover by opening lines of communication with management. People will be more motivated to develop their careers with a progressive employer whose strategy they understand. The benefits extend beyond a company's staff, as well. Better-informed customers can appreciate the benefits and qualities of products and make more intelligent buying decisions. It's all about better communications and broadband networks make these applications possible.

Nitin Mirchandani - Microsoft
Profile:
Currently Working with Microsoft as a Technology Specialist driving the Knowledge Management & Commerce Initiatives. Nitin has been with Microsoft for 3 years and has over 5 years of IT industry experience. He has worked as consultant in areas such as Knowledge Management, E-Commerce, and Infrastructure/Network Design Architecture & Implementations, Client Server development on Microsoft platform, technologies and tools. His technical interests include Wireless Technologies, Knowledge Management, Web-based computing, E/M-Commerce, Digital Libraries, XML, and using intelligent agents on the web.

Anindya Chakravorty - eIndia.com
Profile:
Anindya Chakravorty is the General Manager-Operations, eIndia.com eIndia.com is a 100% subsidiary of eIndia.com Inc, a US based company. eIndia.com is the premier ‘India’ focused portal that speaks to, for and about the rapidly growing population of Indian residents worldwide

Prior to joining eindia.com, Anindya was the Team leader & Manager, of Tata’s first portal -www.driveindia.com, where he was responsible for the strategic alliances for Tata’s thrust into e-com. He also served as a Junior Manager Operations in Steel Authority of India where he was responsible for manpower, resource allocation, blast furnace operations, efficiency and productivity. Currently Anindya is looking after the technology and e-commerce part of eindia.

Synopsis:
4 Introduction to online shopping:
4 Experience for the shopper
4 Look and feel of the shop
4 Speeds and more speeds
4 Help
4 Call Centre Support
4 Methods of Payment
4 Conclusion

Naveen Chandra - Indiareference.com
Profile:
He heads the Internet Marketing group and have reated the site as a powerful search engine for directory search. Being an interactive media the internet has powerful opportunities for advertising and we create some very powerful solutions to drive traffic to websites. He wrote for the Economic Times on marketing & internet marketing through columns like Hardsell-inside indian marketing. He is also one of the 250 worldwide editor of online newsletter Briefme.com I am an engineering gold medallist in Computer technology. I have also attended the Strategic Marketing MDP at IIM-Calcutta in June 1998

Synopsis:
Firstly, new online media options have redefined the scope and scale of advertising returns on investment. Online media is significantly different from all other forms of media and provides opportunities and challenges like never before .Someone said that half my advertising dollar is wasted and I do not know which half . No more advertising dollars need to be wasted. Targeted, permission based mass advertising - a contradiction in itself - is here. How can one select sites and how does one create effective themes for them ? Secondly, getting sticky eyeballs is the new challenge . Can search engines and web directories help? How can one leverage their power? What are the opportunities in driving absolutely serious traffic from them and can one learn to use them effectively ? A comparison of various search technologies and their relevance to marketing strategy would be presented.