Craig Baty
Group Vice President & Chief of Research
Gartner Analyst
Craig Baty is a group vice president in Gartner Intelligence where he is chief of research for the Global Tech Industries segment. His research agenda focuses on IT professional services and business management of IT, with a specific emphasis on marketing and IT trends. Mr. Baty also provides strategic advice to vendor CEOs and senior management.
Mr. Baty has more than 25 years of IT industry experience. He recently returned to Sydney from a two-year assignment in Tokyo as CEO of Gartner Japan and head of the Gartner Research Division in Asia/Pacific and Japan. As well as the Japan operation, he led a team of almost 200 regional and country market analysts located in 14 countries during this time. Mr. Baty's prior roles include vice president of Gartner Dataquest Asia/Pacific, princi-pal analyst and regional manager for the Asia/Pacific IT Services practice.
Prior to joining Gartner in December 1997, Mr. Baty was with Syntegra (BT's SI Company), where he served for five years in a number of IT services mar-keting management positions, most recently as general manager for Marketing, Planning and Alliances. Before that, he worked with Fujitsu in Australia and Japan in a variety of international marketing, sales support, and technical roles.
Mr. Baty holds an M.B.A. in International Business/Marketing from the Sydney Graduate School of Management (SGSM), with a focus on Asia and Japan. He is a Fellow of the Australian Institute of Management, Member of the Australian Computer Society and has served as a director on the boards of four organisations in Australia and overseas. Mr. Baty is renowned as one of Gartner's top speakers and is regularly quoted by the regional business and IT media, including appearances on CNN, CNBC and ABC Radio.
TOPICS & AREAS COVERED:
Alliance and Partnerships - Asia/Pacific and Japan
Marketing Strategy for Service Providers - Asia/Pacific and Japan
Cultural issues in Services business - Asia/Pacific and Japan
Business Process Outsourcing for vendors - Asia/Pacific and Japan
IT Markets and Trends and User Intentions - Asia/Pacific and Japan
Cross-cultural leadership and communication in Asia/Pacific and Japan
Management of Virtual teams
Future technology trends and directions
Workshops for marketing and strategic planning
Sourcing external service providers
Group Vice President & Chief of Research
Gartner Analyst
Craig Baty is a group vice president in Gartner Intelligence where he is chief of research for the Global Tech Industries segment. His research agenda focuses on IT professional services and business management of IT, with a specific emphasis on marketing and IT trends. Mr. Baty also provides strategic advice to vendor CEOs and senior management.
Mr. Baty has more than 25 years of IT industry experience. He recently returned to Sydney from a two-year assignment in Tokyo as CEO of Gartner Japan and head of the Gartner Research Division in Asia/Pacific and Japan. As well as the Japan operation, he led a team of almost 200 regional and country market analysts located in 14 countries during this time. Mr. Baty's prior roles include vice president of Gartner Dataquest Asia/Pacific, princi-pal analyst and regional manager for the Asia/Pacific IT Services practice.
Prior to joining Gartner in December 1997, Mr. Baty was with Syntegra (BT's SI Company), where he served for five years in a number of IT services mar-keting management positions, most recently as general manager for Marketing, Planning and Alliances. Before that, he worked with Fujitsu in Australia and Japan in a variety of international marketing, sales support, and technical roles.
Mr. Baty holds an M.B.A. in International Business/Marketing from the Sydney Graduate School of Management (SGSM), with a focus on Asia and Japan. He is a Fellow of the Australian Institute of Management, Member of the Australian Computer Society and has served as a director on the boards of four organisations in Australia and overseas. Mr. Baty is renowned as one of Gartner's top speakers and is regularly quoted by the regional business and IT media, including appearances on CNN, CNBC and ABC Radio.
TOPICS & AREAS COVERED: